If you don’t quite grasp retargeting or it hasn’t performed for you, that’s okay. You’re not the only one. The following 11 hilarious (and sometimes cringe-worthy) retargeting fails prove they’re more common than you think....

Since the recent announcement by Facebook about the recent changes in its algorithm that limits the potential reach for ALL of our business’ Facebook posts, this is the best time to evaluate what our average costs are and how we match up in these hot...

Appealing to potential customers through rich media advertisements like YouTube video gives you an excellent opportunity to tell a rich story both aurally and visually. The medium offers tons of potential; research shows that promotional videos have a strong effect on consumer attitude and demonstration videos strongly...

  We’ve heard for years about retargeting, how it works, and why it is the best option for all marketers when it comes to overall sales and ROI on our current campaigns - But it is reassuring to see the numbers behind these campaigns before we...

The first time you discover a brand or product, are you ready to pull out the credit card and commit? Probably not. When customers first visit your website, they likely aren’t ready to make a purchase. A recent study found that an enormous 92% of website visitors might...

Whether you’ve been in business for 2 months or 20 years, consistently generating new leads is essential for generating sales and revenue. This is even more evident when you consider that 98% of first-time website visitors won’t purchase from you right away. That makes lead...

When you first begin setting up your first pixel campaign, it isn’t often noted you cannot simply just set up a pixel and begin running a retargeting or remarketing campaign. These pixels are not retroactive and require time to begin generating data from your website...